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15 years to make a referral: The long reality of word of mouth (and “social”)
I’ve spent a lot of time talking about how social media shouldn’t be looked at overnight, how it’s anything but a direct path towards the sale. It’s a message made by most every “social strategist”...
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Rethinking the ecommerce funnel: Are we failing to keep up with an evolving...
As ecommerce passes beyond 15 years in existence and passes 7% of total US retail spending it’s amazing to see how far we’ve come from say the early version of amazon.com, but also worrisome to see how...
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